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New Microsoft Advertising Study: Consumer Experience is the New ‘Crown Prince’
Natasha Hritzuk - MSFT
As a busy, working mom I have no choice but to multi-task every day, and multiple devices such as my PC, Surface Pro and mobile phone help me get the tasks I need done so I can spend more time with my 3-year old daughter. Like me, most people are multi-tasking throughout their day and we wanted...
Thu, Mar 14 2013
Unveiling “Visionaries” and Advertising’s Next Chapter at Cannes Lions 2012
Frank Holland - MSFT
As we head into the Cannes Lions International Festival of Creativity this year, I’m excited to meet with customers and industry leaders to engage in conversations around the next chapter of digital advertising. As a company, Microsoft has momentum with new consumer products that have the marketplace...
Sun, Jun 17 2012
Video: NUads on Xbox LIVE “A New Era in TV Advertising”
Mel Carson - MSFT
The Xbox team have just announced that the first advertisers to sign up to NUads that we first talked about at Cannes Lions last year, include Toyota, Unilever and Samsung Mobile USA. As Ross Honey – GM of Xbox LIVE Entertainment and Advertising – so eloquently told me a few weeks ago...
Thu, Jun 14 2012
4 Tips for Digital Storytelling Success from Matt Walsh from Crispin Porter + Bogusky
Mel Carson - MSFT
Now the local winners of our Story Awards have been announced and the process of assessing all the entries for the grand prize of a trip to Cannes Lions is underway, we caught up with one of our global judges - Matt Walsh, VP / Executive Experience Director at Crispin Porter + Bogusky – and asked him...
Mon, May 14 2012
Ford Believes Social Advertising Doesn’t Equal Social Networks Alone
Keith Lorizio - MSFT
We can’t do anything these days without hearing something about “social media.” We’re tweeting, posting, sharing and liking all kinds of content. Advertisers are intrigued and want to understand how ‘social’ can elevate and impact their brand’s conversations...
Tue, May 8 2012
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