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Jon Haber from OMD’s Ignition Factory on Mobile Advertising & Sexy Creative! #AdVision
Mel Carson - MSFT
Number 32 in our Ad Vision Series of videos, sees me on the pier with Jon Haber from OMD talking mobile marketing. Jon gives us the inside scoop on his team and their approach to innovating campaigns in the mobile space, and talks about how they’re constantly trying to push the boundaries of...
Wed, Jul 27 2011
New Mobile Rich Media Solutions Announced for Europe
Paul Lyonette - MSFT
I am pleased to announce the expansion of Microsoft Advertising’s mobile rich media solutions in the UK, France, Germany, Italy, and Spain with the addition of a new partner, EyeWonder . This partnership not only complements Microsoft Advertising’s current rich media offering in EMEA provided...
Tue, Jun 28 2011
Preview PC and Mobile Local Ad Offerings for Bing and adCenter
Dennis Glavin - MSFT
The following has been cross-posted from the adCenter Blog. Today at Social-Loco , I had the opportunity to share Bing’s thinking around local search advertising – specifically around how consumers are embracing locally targeted content on the PC and mobile, and because of that shift,...
Thu, May 5 2011
Microsoft’s Media Network and Mobile Advertising Network Awarded with Highest Rated Media Awards for Advertiser Satisfaction in U.S.
Keith Lorizio - MSFT
We are honored to learn that today both our Microsoft Media Network and Mobile Advertising Network have been awarded with the Advertiser Perceptions Highest Rated Media Brand for Ad Network Advertiser Satisfaction as well as Advertiser Perceptions Highest Rated Media Brand for Mobile Advertiser Satisfaction...
Tue, Feb 1 2011
Microsoft Advertising Unites Charities and Business to Bring 9 Million UK People Online
Kate Newton - MSFT
Microsoft Advertising UK proudly announced today their participation in a ground-breaking partnership with RaceOnline2012 , Age UK and other not-for-profit organisations and companies (3 mobile, B1 Connect, BT, EuroPC, eBuyer, VCCP, Zoostorm and 3 Monkeys Communications) who have pooled their resources...
Thu, Dec 2 2010
Leveraging Mobile Consumer Insights to Drive Greater Audience Reach and Engagement
Jamie Wells - MSFT
As I get ready to step on stage at this year’s Mobile Marketing Forum in Los Angeles, I can’t help but think of consumers – or more specifically, the changing consumer behaviors that are unique to the mobile medium and how this affects everything we do. Achieving Scale With the...
Wed, Nov 17 2010
Navigating the Future of Digital Marketing at Advertising Week 2010
Colm Bracken - MSFT
It’s Wednesday at AdWeek 2010 and today Microsoft showcased exciting products across three screens: the PC, the mobile and the television. The PC Deepzoom and Pivot are two exciting technologies that people can currently use to visualise and navigate their way around data. In the Deepzoom...
Wed, Sep 29 2010
Microsoft Rolls Out Marketplaces for Mobile
Jamie Wells - MSFT
Earlier in the month we rolled out "Microsoft Mobile Marketplaces," a new mobile ad product that illustrates the performance advantage gained by combining the power of mobile search and display. We launched the Marketplace to a select group of advertisers during the critical holiday shopping...
Mon, Nov 23 2009
OMMA Expo 2009: Mobile Search Marketing session recap - tips for advertisers and publishers
Scot Pettit - MSFT
In the afternoon of Day 1, I attended Mobile Search - The New Here and Now for Marketing at the OMMA Expo 2009. The conversation started with the topic of how mobile search has evolved, from handsets to operating systems to browsers. Then the topic shifted gears to opportunities for advertisers. ...
Tue, Sep 22 2009
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