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The Dependent vs. The Independent Web: Signal SF
Rik van der Kooi - MSFT
Today at Federated Media’s Signal Conference in San Francisco, I sat down with John Battelle to discuss some important trends that the digital advertising industry is experiencing and how we see those changes impacting marketers and agencies. The conference theme was “the dependent vs...
Wed, Mar 21 2012
Announcing the Microsoft Advertising Story Award’s Global Judging Panel
Richard Dunmall - MSFT
As I wrote back in January , the Microsoft Advertising Story Awards challenge marketers to think about future innovation in advertising and promote their chosen brands and stories in inventive and forward looking ways. As submissions for MSA’s continue to pour in from all over the world,...
Mon, Mar 5 2012
New Advertiser Perceptions Study: “Word of Mouth” Is Number One Goal for Social Marketers, But 65% Misses the Mark
Beth Uyenco - MSFT
Today, at OMMA Global in New York, I shared social marketing insights from a study conducted by advertiser insight firm Advertiser Perceptions on Microsoft’s behalf. The data was collected from more than 700 of the largest social media advertisers across the globe. The study, “Social Advertising...
Mon, Sep 26 2011
Windows Phone 7 Mobile In-App inventory Expands Availability to All Demand Partners on Microsoft Advertising Exchange
Jamie Wells - MSFT
Today, we are excited to announce the expansion of Windows Phone 7 in-app inventory to additional demand partners on the Microsoft Advertising Exchange. Now buyers including all of AppNexus’ online demand sources, a variety of ad networks, demand side platforms (DSP), agency holding companies and...
Tue, Jun 21 2011
Microsoft Advertising Exchange: Inventory Updates and Perspectives from IAB Networks and Exchanges
Dennis Buchheim - MSFT
Well, it’s safe to say that it’s been an eventful week for our team! Before we head into the weekend, I wanted to share some of the milestones our exchange has reached, as well as a perspective from my team’s participation in this week’s IAB Networks & Exchanges conference...
Thu, May 19 2011
Microsoft Advertising Challenges Young Marketers to Think Beyond Brands at Cannes Lions
Marc Bresseel - MSFT
In partnership with USA TODAY, the Cannes Lions Festival of Creativity and Microsoft Corporate Citizenship, the Microsoft Advertising team came up with a pretty cool marketing challenge: Invite U.S. marketers under 30 years of age to develop a winning marketing plan that focused on ‘owned and earned’...
Mon, May 9 2011
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