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Consumer Journey - The Quest for an Effective Skincare Regime
Linda Liberg - MSFT
As human beings we are naturally insecure. I say naturally but we are not born insecure, on the contrary; we were born fearless, pure and full of hope. We have society around us to thank for our fears and lack of confidence and as women we are lucky enough to constantly be reminded of the fact that we...
Tue, Dec 20 2011
Meet the Screens – the Emotional Connections We Have With Our Screens
Tim Jones - MSFT
I have a couple of friends who a few years ago I thought were strange, not strange in a disturbing way but strange in the relationship technology had in their lives. They would sit on the sofa each evening watching TV and each separately engrossed in their own individual laptops. Not only were they...
Wed, Nov 23 2011
Short Game Social Media Strategy Discovered in Sand Trap
At the close of each summer I like to reflect on something very near and dear to my heart- a seasonal distraction that takes precedence for the entirety of Seattle’s three-to-six weeks of sunshine. That is, my golf game. I was able to lower my handicap significantly this year, after a steady...
Wed, Sep 7 2011
Round Table Notes on Creativity, Search and Social from Microsoft Advertising UK
Tim Kimber MSFT
In June 2011, held in London, Microsoft Advertising UK hosted a round table on Creativity, Search & Social. The audience included advertisers, creative agencies and the industry body IMRG (Interactive Media in Retail Group). Microsoft’s Dave Coplin (Director of Search) and James Hayr (Head...
Wed, Jul 13 2011
Festival of Media Global 2011: “Ad Vision Series” Panel Discussion “Navigating Digital Possibilities”
Laurent Delaporte - MSFT
On Tuesday 10 th May at The Festival of Media Global 2011 , I had the pleasure of hosting the first in a series of discussions under the banner of the “ Microsoft Advertising Ad Vision Series ”. “Navigating the digital possibilities” – the theme of the session – is...
Fri, May 13 2011
Vertical Insights for Grocery, Fast Food and Consumer Electronics Marketers
How has the recession and growth of digital shaped our modern shopper’s purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings from our recent research into shopper purchasing...
Wed, May 4 2011
UK Online Gambling Insights
Adam Goodman - MSFT
Spring is here, the sun is out (for a while at least) and summer is fast approaching. The Royal Wedding is just around the corner and thousands are counting down the days to the extra bank holiday. Whilst the majority of the UK enjoys staying in the country, many will enjoy taking the opportunity to...
Thu, Apr 21 2011
Is Search Remarketing/Retargeting Right for You? – Day 2: SES London 2011
Kate Newton - MSFT
Have you ever looked over your shoulder because you have that unnerving feeling that you are being watched or possibly, *god-forbid*, stalked by a particular website or ad when surfing around cyber space? You have! Well carry on reading… Remarketing or retargeting as it is sometimes known is...
Thu, Feb 24 2011
New Shopper Journeys: Making Post-Purchase Conversations Count
Laurent Delaporte - MSFT
Traditionally advertisers place significant resource and emphasis on their pre-purchase marketing strategy, but in a recent study released by Microsoft Advertising entitled New Shopper Journeys compelling new evidence came to light about the importance of having - in addition to a strong and integrated...
Tue, Feb 15 2011
Imagine 2011: The Marketing Leadership Summit
What is marketing leadership in a transparent and interconnected digital world? Who are the consumers of tomorrow? How will technology enable and change us? How do we, the global advertising community, transform? To address these questions and ignite dialogue on the most pressing challenges and most...
Thu, Feb 10 2011
The Digital Dozen: UK Predictions for Online Advertising in 2011
Chris Maples - MSFT
This is a popular post! If you want to speak to someone about Social Media, please Contact Us . It’s impossible not to be excited about the the opportunities open to digital advertisers right now. 2010 saw the rise of smartphones, the continued growth of social and the introduction of many new...
Wed, Jan 5 2011
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