Search Microsoft Advertising
Microsoft Advertising Blog
Browse by Tags
advertising week 2010
research and insight
Tagged Content List
Microsoft Advertising Inks New Partnerships to Expand Mobile Rich Media Offering
Jim Tarr - MSFT
We are pleased to announce the expansion of our mobile rich media solutions in the U.S. with the addition of two new partners, EyeWonder and Phluant . These partnerships complement Microsoft Advertising’s current rich media offering provided by PointRoll , and will enable us to deliver more interactive...
Mon, May 16 2011
Brand Building Video Insight for Creative Advertisers
Do you have a creative edge and the ambition to move beyond traditional marketing? If so, our new Brand Building in the Digital Landscape series has been designed for you. The full panel discussion is now available for instant viewing or you can check out the below excerpts! Rich media opportunities...
Thu, Apr 7 2011
Core Values: A Conversation with Major Nelson from Xbox
Mark Kroese - MSFT
I often talk about how the Xbox LIVE audience is growing beyond the core of 18-34 year old male gamers. Certainly, the rapid growth of the global Xbox LIVE audience – now 30 million and counting – is broadening and diversifying in its composition, with moms and families being the fastest...
Mon, Apr 4 2011
Imagine 2011: Ivan Pollard Calculates Media + Technology = Meaningful Experiences
Darin Velin - MSFT
Ivan Pollard ( whose entire presentation is now available ) has spent 25 years working for agencies and consulting firms creating messages. The mantra, “The media is the message”, was coined by Marshall McLuhan and led the predominant thought towards advertising for decades. But Pollard walks...
Wed, Mar 30 2011
Imagine What’s Next
Darren Huston - MSFT
It is an exciting week in Redmond. Not only are we starting to see signs of Spring (and hopefully the end of Winter rains!), we are welcoming agency and marketing leaders from around the world to our corporate campus for Imagine 2011: The Marketing Leadership Summit . We’ve gathered some of the...
Mon, Mar 28 2011
Boomers Game as Much as Teens - Jeffery Cole on Boomer Insights at Transformation 2011
Kaila Wyman - MSFT
To finish off the day at Transformation 2011 , we found out almost everything you need to know about Boomers from Jeffery Cole, Director, Center for the Digital Future at USC. Jeffery spent the last year researching teenagers and as he started looking at their parents, realized that Boomers (people born...
Tue, Mar 8 2011
Online Data: Sorting Out the Land Grab from the IAB Annual Leadership Event
Rik van der Kooi - MSFT
Today at the Interactive Advertising Bureau’s (IAB) Annual Leadership Meeting , which draws industry leaders from around the world to discuss trends and the future of the online marketplace, I delivered a keynote that I hope will spark industry dialogue and debate. As a member of the IAB board...
Mon, Feb 28 2011
Microsoft’s Media Network and Mobile Advertising Network Awarded with Highest Rated Media Awards for Advertiser Satisfaction in U.S.
Keith Lorizio - MSFT
We are honored to learn that today both our Microsoft Media Network and Mobile Advertising Network have been awarded with the Advertiser Perceptions Highest Rated Media Brand for Ad Network Advertiser Satisfaction as well as Advertiser Perceptions Highest Rated Media Brand for Mobile Advertiser Satisfaction...
Tue, Feb 1 2011
Microsoft Advertising Gives Advertisers Freedom to Tell Stories
I spent today in New York City with Jennifer Creegan, our senior director of brand advertising, meeting with industry influencers and press to talk about the new year ahead, including our priorities and my new team as outlined in my post earlier today. We’re energized about all that is possible...
Wed, Jan 12 2011
Doing the Math: What Xbox Momentum Means for Advertisers
Mark Kroese - MSFT
Since we started experimenting with advertising on Xbox in 2007, I’ve raved to just about anyone who would listen about its potential for advertisers to reach a broad and growing audience. But sometimes even I, one of the biggest cheerleaders for the business, am surprised by the success of Xbox...
Mon, Jan 10 2011
Doing Deals with Devil: AOL’s Content Play at AdWeek 2010
Kelly Jones - MSFT
William Ziff-Levine, Principal and Co-Founder of D&MC, kicked off AOL’s “Content, so what?” session with a reminder about what consumers are really doing with their time online. According to two recent D&MC and Nielsen studies , 53% of consumers’ time is spent with content...
Thu, Sep 30 2010
Microsoft Advertising Asia Digital Showcase Video and Online Marketing Resources
Mel Carson - MSFT
Continuing our series of digital showcase videos, the team in Asia have followed our 2010 Global Digital Advertising Video and our European Online Advertising Video with one of their own. The 3 minute spot shows a myriad of different ways our solutions specialists have helped brands reach huge numbers...
Tue, Aug 24 2010
The Rise of Rich TV
Mark Kroese - MSFT
Change is inevitable - except from a vending machine. -Robert C. Gallagher Gallagher's famous quip rings true in many aspects of my life - career, children, and climate change to name a few - but none more noticeable than the TV viewing experience. The new world of TV is changing - and fragmenting...
Wed, Mar 17 2010
© 2013 Microsoft
Code of Conduct
Follow us on: