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Search, PR and the Social Butterfly at SES NY 2011
Mel Carson - MSFT
Just over a year ago, our team wrote our Social Media White Paper (PDF). Essentially it’s the story of how we’ve gone about creating an engaging experience for our customers using social platforms like blogs, forums, Twitter and Facebook . Since then we’ve been asked to tell our story at digital marketing...
Sun, Mar 27 2011
Small Business Social Media Tips Interview with Marketing Expert Lee Odden
Mel Carson - MSFT
Following on from our interviews in Asia with Barry Cupples from Omnicom , Pushkar Sane from the Starcom Mediavest Group and Bill Hunt from Back Azimuth , we end the series with a chat I had with online PR and social media expert Lee Odden - @leeodden - from TopRankMarketing.com . In the 4 minutes...
Fri, Feb 4 2011
The Digital Dozen: UK Predictions for Online Advertising in 2011
Chris Maples - MSFT
This is a popular post! If you want to speak to someone about Social Media, please Contact Us . It’s impossible not to be excited about the the opportunities open to digital advertisers right now. 2010 saw the rise of smartphones, the continued growth of social and the introduction of many new...
Wed, Jan 5 2011
Increase Site Traffic and Brand Awareness with Remessaging
Kim Farmer - MSFT
Last year some good friends of mine decided it was time to get married; he proposed, she accepted, and the wedding planning ensued. They set the date, and the place – Las Vegas. I was ecstatic. Naturally, the deal-finder that I am, I started searching around for hotels and airfare that fit my...
Fri, Oct 29 2010
Online Marketing in Canada: Free Tools to Launch Your Digital Campaign
Digital advertising. This form of advertising continues to mystify many marketers. They know they should be doing it but are still struggling with the ‘How’s’ such as: How do I get started? How do I choose the right option for my business? How do I get the results I need...
Fri, Oct 22 2010
Using Customer Feedback to Improve our Web Experience
Kelley Myers - MSFT
I love the web—and how the fluid nature of the web lends itself to interesting experiences and opportunities. However, if you can’t find what you’re looking for online then it can be frustrating and annoying. What good is a website if your customers can’t find relevant content...
Thu, Oct 21 2010
MSN and BermanBraun Announce Wonderwall Latino Plus New Design for Wonderwall
Michelle Strub - MSFT
Today, MSN and BermanBraun announced the latest Wonderwall offering, Wonderwall Latino. This new online destination is directed at the U.S. Hispanic market and offers the latest on the lives of celebrities. The site is now live on MSN Latino http://wonderwall.latino.msn.com . The launch of Wonderwall...
Fri, Oct 15 2010
Expanding Display Advertising Reach with Microsoft Advertising
Katie Atkinson - MSFT
If you’ve been running display advertising on other ad networks, and are wondering how to increase your reach, try Microsoft Advertising. Did you know that 80% of the people who are online in the U.S. visit our sites?* That’s a lot of people, people who should be visiting your site...
Mon, Oct 11 2010
Carat Research: It’s A New (Digital) World for Shoppers - AdWeek 2010
Last week at Spikes Asia in Singapore , Microsoft Advertising announced the results of a retail study that it had conducted in collaboration with Carat USA . The study looked at how the recession has changed shoppers’ purchasing habits and how different media touch-points impact consumer shopping...
Tue, Sep 28 2010
Brand-building Jedis: Influence Beyond the Q Score at AdWeek 2010
Kelly Jones - MSFT
With a median audience age of about 22 and the appearance of more than one glittered mini skirt, this session felt more like a concert than an industry event... and that might be a good thing. Coltrane Curtis, CEO of Team Epiphany and self-appointed digital Jedi, led a killer panel about the new consumer...
Mon, Sep 27 2010
Reigning in the Holiday Shoppers with Microsoft Advertising Solutions
Kim Farmer - MSFT
It’s September and many of us are either whisking our kids off to the bus stop or noticing that the school zones exist (and yes, you do have to go 20mph in them), but the bottom line is that despite our fascination with the beginning of fall, the holidays are right around the corner! The next few...
Fri, Sep 17 2010
7 Social Media ROI Value Indicators
Mel Carson - MSFT
This is a popular post! If you want to speak to someone about Social Media, please Contact Us . Last weekend I was invited to speak at Think Visibility in Leeds. It was a packed house for what was pre-dominantly an SEO conference, but also included sessions on PR and social media. My talk was...
Mon, Sep 13 2010
Learn About Display Advertising and the Microsoft Media Network
Annie Katrina Lee - MSFT
If your advertising budget is heavily search invested, I don’t blame you. Search (also known as PPC, pay per click) is the perfect storm of advertising, combining the beauty of push and pull marketing. You already know that your audience is somewhat pre-qualified, because they typed in a keyword...
Wed, Sep 8 2010
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