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Building on the Vision: Microsoft Advertising Releases GA Ad SDK for Windows 8.1
Chris Ponath - MSFT
Hey Everyone, I am excited to announce that Microsoft Advertising is making a new ad SDK available to all Windows 8.1 developers. The GA 8.1 Ad SDK (version # 8.1.30909) is available in Visual Studio 2013 GA ( link ) Benefits of the 8.1 GA Ad SDK The 8.1 GA Ad SDK comes with many benefits: ...
Thu, Oct 17 2013
Microsoft Advertising Discusses a New Search Ad Experience in Windows 8.1
David Pann - MSFT
At last week’s /build// developer conference, Microsoft released the Windows 8.1 preview. Today, I’m discussing the Bing Ads platform available in Windows 8.1 Smart Search which was released last week as part of the Windows 8.1 preview . Bing Ads will be an integral part of the new Windows...
Tue, Jul 2 2013
The Art of Connected Experiences on Windows 8 at Cannes Lions, powered by Soft Array
Shelby Healy - MSFT
This week during Cannes Lions, the Microsoft Beach Club is utilizing Soft Array, a digital art installation created for Microsoft by the London-based studio Arcade , showcasing connected experiences on Windows 8. The installation is a programmable environment made up of over fifty interconnected Windows...
Tue, Jun 18 2013
Big Changes in Advertising World Represent Huge Opportunities for Microsoft Advertising Canada and its Partners
Robert Jenkyn - MSFT
There’s no doubt that technology is rapidly changing the world of advertising. The lines between traditional and digital media are blurring, dramatically shifting ways messages are bought and sold, created, delivered and measured. Since joining Microsoft Advertising last December, I’ve...
Tue, May 14 2013
Windows 8 Ads in Apps Launches! Monetization Now Available through the Microsoft Advertising SDK
Ian Ferreira - MSFT
Hey folks, First I want to offer a big congratulations to all developers who have created Windows 8 Apps and participated in the launch of Windows 8. A special shout out to those who downloaded the Microsoft Advertising SDK ( www.windowsadvertising.com ), and registered in pubCenter ( pubCenter.microsoft...
Fri, Nov 2 2012
New Online Segmentation Research: Meet the Microsoft Consumer
Natasha Hritzuk - MSFT
As an industry, we have an incredible amount of behavioral data that demonstrates what people do across screens, but more often than not, we tend to neglect why , making it challenging to capture the right audience with a truly relevant message. That’s why we recently partnered with Rosetta...
Mon, Mar 19 2012
GroupM CEO Rob Norman on Xbox LIVE, Windows 8 and What’s Next – #AdVision
Shelby Healy - MSFT
Being CEO of any company requires a fair amount of looking into the crystal ball, pinpointing what will be the “next big thing” and forming lasting partnerships. GroupM CEO Rob Norman is no stranger to all of the above. As a long time partner with Microsoft Advertising, he has seen his fair share of...
Wed, Mar 7 2012
Microsoft Advertising Releases Beta of Windows 8 Advertising SDK
Jennifer Creegan - MSFT
On February 29 th at the Mobile World Congress , our colleagues in Windows unveiled the long awaited consumer preview of Windows 8 , which has been met with great excitement and industry acclaim . As I spoke about in December , Windows 8 is a major leap forward not only for the consumer experience, but...
Tue, Mar 6 2012
Microsoft Unveils First Ever Multi-Product Christmas Advertising Campaign
Paul Davies - MSFT
Did you watch The Gadget Show last night? If you did, you’ll probably have seen the first UK showing of the TV advert from our new global campaign, which showcases Windows, Windows Phone, Xbox for Kinect and Office within a real-life family scenario. The campaign, led by US ad agency Crispin Porter...
Tue, Oct 18 2011
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