Microsoft Advertising Blog

At Microsoft Advertising UK we like to push the creative and technological boundaries and our latest campaign is no exception. We’ve teamed up with media agency MGOMD in conjunction with DG MediaMind and Specsavers to create a clever way to...

Have you been following our soap (Skype) opera; Skype -The Proposal? Well in the penultimate 60 second episode discover whether Charlie and Lizzie finally get engaged or whether Charlie’s unbelievably bad run of luck continues! For advertisers...

With IAB Mobile Engage , one of London’s top mobile events taking place tomorrow, Mandeep Mason, Director of Mobile & Windows 8 Advertising - International at Microsoft Advertising, gave the IAB his views on key issues in the mobile space. ...

There’s no doubt that technology is rapidly changing the world of advertising. The lines between traditional and digital media are blurring, dramatically shifting ways messages are bought and sold, created, delivered and measured. Since joining...

This post has been cross-posted from the Bing Ads blog . As I get ready to head to Europe to for a series of customer meetings on the “state of the state” regarding Bing Ads and the Yahoo! Bing Network, I thought I would provide some of...

Things are getting interesting in our #Skype-Opera! In the third, 60 second episode of Skype: The Proposal , Charlie comes up with another great romantic proposal, but will his plan ever get off the ground? Also featuring Group Video Calling, Conversation...

Today sees the release of Episode 2 of Skype: The Proposal , our 60 second, comical, animated digital soap opera, showing you all you need to know about Skype advertising in bite sized chunks. Episode 2 sees Charlie try to recover from his disastrous...

The following post has been cross-posted from The Official Microsoft Blog If you find yourself at a SoHo bar this week, and you spot a discarded napkin with scribbles on it, you might want to take a second look: The odds are slightly better than usual...

The traditional notion of “prime time” is fading. TV viewing is no longer time or device constrained as consumers now control what content they view throughout the day and into the night, from screens large and small. They want to view video...

Last week Microsoft Advertising UK unveiled Skype:The Proposal , a five part, animated, digital soap opera, showcasing the creative advertising formats and opportunities on Skype, brought to life across different devices and platforms in 60 second episodes...