<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="http://community.advertising.microsoft.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Driving Digital Forward: Rising Star Formats, Skype Ad Effectiveness</title><link>http://community.advertising.microsoft.com/msa/en/global/b/blog/archive/2012/10/03/driving-digital-forward-rising-star-formats-skype-ad-effectiveness.aspx</link><description>It&amp;rsquo;s been an interesting and exciting week at Ad Week. For us &amp;ndash; this is a big week for our advertising offerings coming out in the Windows 8 app ecosystem. It was great to hear Qi Lu&amp;rsquo;s keynote at IAB MIXX as he shared Microsoft&amp;rsquo;s</description><dc:language>en</dc:language><generator>6.x Production</generator></channel></rss>