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Events
Advertising Week Europe starts on Monday – don’t miss out!
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2 months ago
by
Donna Hindson - MSFT
“The Old Portal is Dead”– MSN’s Rob Bennett on New Content & New Experiences
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over 1 year ago
by
Mel Carson - MSFT
Time To Get Creative in NYC…..For a WEEK!
Posted
over 1 year ago
by
Mel Carson - MSFT
Videos
The Media Network is Alive and Well
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over 2 years ago
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Zuzanna Gierlinska - MSFT
Mobile Social Next Big Teen Trend - Mimi Ito at Imagine 2011
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over 2 years ago
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Kaila Wyman - MSFT
New Year’s Revolutions: Five Megatrends for the Coming Year
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over 2 years ago
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Mark Kroese - MSFT
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Tagged Content List
Blog Post:
Mark Cuban Video Interview - The Future of Digital Media at Advertising Week 2009
Mel Carson - MSFT
Our marketing director Eric Opel managed to catch 6 minutes with Mark Cuban after his session here at AdWeek in NY. In this 6 minute video Mark, Chairman of HDNet and owner of the Dallas Mavericks, talks about his take on the future of digital media! For more video coverage check out our video page for...
on
Wed, Sep 23 2009
Blog Post:
Yusuf Mehdi – Microsoft Advertising Video - IAB MIXX Speech at Advertising Week 2009
Mel Carson - MSFT
Now if you’re not been here in New York for Ad Week, you may not know that a lot of the buzz has been about Yusuf Mehdi’s awesome presentation that I wrote about on Monday . Described as “spectacular” by Randall Rothenberg, President and Chief Executive Officer of the IAB, to the adoring masses awaiting...
on
Wed, Sep 23 2009
Blog Post:
Darren Huston Video Interview – Microsoft at Advertising Week 2009
Mel Carson - MSFT
Yesterday, I caught up with Darren Huston , CVP of Microsoft’s Consumer & Online organization, to chat about his presentation - Harnessing Social Media To Fuel Your Marketing Plans - at OMMA Global here at Advertising Week in New York. In the 6 minute clip, we also cover his role in the business...
on
Wed, Sep 23 2009
Blog Post:
Congratulations to the Winners of The Big Ad Gig Contest at Advertising Week 2009
Rimma Gounares - MSFT
"American Idol" has finally met its future "Mad Men" (and two women in this case). Four lucky winners were announced a few hours ago at the New York Times building where a panel of respected judges watched ad pitches from eight finalists. First of all, I should describe what the...
on
Thu, Sep 24 2009
Blog Post:
Quote of the (Ad)Week and Takeaways from Advertising Week 2009
Mark Young
Quote of the week during adweek for me: “ That dude uses data the way a drunk uses a lamp post. For support rather than illumination.” and also a fitting recap of the week in many ways. Always good to reflect a bit post adweek on what happened and what does it mean. 5 key things stood out...
on
Thu, Sep 24 2009
Blog Post:
Nissan Zooms toward strengthening brand with racing game, Forza 2
Jenny Leahy - MSFT
At the IAB MIXX in-game advertising session, Don Reilley picked the brain of Dario Raciti, Director of Ignition Factory at OMD. Dario shared that Nissan had seen a large lift in brand recognition – a direct result of in-game advertising. What was core to this campaign was that Nissan leveraged the lifecycle...
on
Fri, Sep 25 2009
Blog Post:
Darren Huston Presents Multi-Screen Advertising at OMMA Global 2009
Mel Carson - MSFT
You may remember I interviewed Darren last month about his presentation at OMMA Global in New York. Well we’ve managed to get our hands on the video of his session. Entitled "Harnessing New Digital Tools to Fuel Your Marketing Plans", the 24 minute presentation takes the audience through how...
on
Mon, Oct 12 2009
Blog Post:
Getting Digitally Creative Post Advertising Week
Mark Young
Around a month ago, I had the great privilege to moderate a panel with 5 of the best creative minds in Digital during Ad Week . Largely because I hate watching and listening to myself, I’ve been hesitant to review the video my team posted…but I broke down today and watched…thank goodness for the great...
on
Thu, Oct 22 2009
Blog Post:
Designing an Agency for the Digital Age – Part 2 at Advertising Week 2010
Kristin Ogdon - MSFT
Welcome back! In Designing an Agency for the Digital Age - Part I , we looked at how the traditional agency framework has shifted, especially with regard to media and production spend. We concluded that Innovation + Demonstration = Measurable Results. So how can we take advantage of all these new...
on
Tue, Sep 28 2010
Blog Post:
Doug Sweeney, Levi's VP of Brand Marketing: Revitalizing Levi’s Brand and Rebuilding America - AdWeek 2010
Alicia Criner - MSFT
Tuesday, on a wet dreary day, Doug Sweeny, Vice President of Brand Marketing for Levi Strauss & CO., and Tyler Whisnand, Director at Wieden+Kennedy , charged the Advertising Track session of the OMMA Conference to “Go Forth.” Doug Sweeny of Levi’s (left) and Tyler Whisnand...
on
Wed, Sep 29 2010
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