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  • Blog Post: AdWeek 2010: Defining Value and Driving Conversations on the Facebook Frontier

    Kelly Jones - MSFT
    If there was any doubt that Facebook is the darling of the industry right now, it was eliminated at the ‘Marketing That Connects’ AdWeek session on Tuesday afternoon. Despite one tough question from the audience about customer service and a snarky comment about the so-called Facebook movie...
    on Wed, Sep 29 2010

  • Blog Post: Kinectimals Demo for Xbox 360 at Advertising Week

    Mel Carson - MSFT
    Following Colm’s post on our Future of Digital Marketing session at Advertising Week yesterday, we’re publishing a series of videos from the event. First up – Mark Young’s “too cute” demo of Kinectimals for Xbox 360 Kinect. If this doesn't get your multi-screen advertising creative juices flowing...
    on Thu, Sep 30 2010

  • Blog Post: Doing Deals with Devil: AOL’s Content Play at AdWeek 2010

    Kelly Jones - MSFT
    William Ziff-Levine, Principal and Co-Founder of D&MC, kicked off AOL’s “Content, so what?” session with a reminder about what consumers are really doing with their time online. According to two recent D&MC and Nielsen studies , 53% of consumers’ time is spent with content...
    on Thu, Sep 30 2010

  • Blog Post: Video: Interview - Charles Johnson on Microsoft Mobile Advertising & Windows Phone 7

    Mel Carson - MSFT
    Charles Johnson leads the mobile team at Microsoft Advertising and they recently announced the Windows Phone 7 Advertising SDK and a solution for app developers and publishers . We got to chat after his presentation at our seminar on the Future of Digital Marketing at Advertising Week here in NYC. Do...
    on Thu, Sep 30 2010

  • Blog Post: Blake Mycoskie from TOMS Shoes interviewed at Ad Week 2010

    Mel Carson - MSFT
    Founder and Chief Shoe Giver of TOMS Shoes, Blake Mycoskie,  spent 5 minutes with Kelley Myers after the session he spoke at on maximising engagement through multi-screens . You can also click through to our advertising site to read about the TOMS Shoes digital campaign in detail. Do remember to...
    on Fri, Oct 1 2010

  • Blog Post: Stephen Kim on Digital Creativity at Advertising Week 2010

    Mel Carson - MSFT
    Stephen, who runs the Global Creative Solutions team at Microsoft Advertising , took time out to chat with me after his session on the Future of Digital Marketing here at Advertising Week. He talks about his team, how they’re helping brands connect with consumers in innovative ways, the importance of...
    on Fri, Oct 1 2010

  • Blog Post: Navigating the Future of Digital Marketing Video–Advertising Week 2010

    Mel Carson - MSFT
    Mark Young gave out his email address on Wednesday at our session at Ad Week on the Future of Digital Marketing . He’s been inundated with requests for video of the session to share, so here it is in its entirety. There are also interviews with Stephen Kim and Charles Johnson and demos of Kinectimals...
    on Fri, Oct 1 2010

  • Blog Post: Advertising Week 2010 Video Highlights from Microsoft

    Mel Carson - MSFT
    Well that’s it for another year here at Advertising Week in New York. Big thanks to our army of of bloggers who have been out and about bringing you digital news and insight from the Big Apple. We’ve posted a list of links below just in case you missed some of their fabulous writing. You can see hundreds...
    on Fri, Oct 1 2010

  • Blog Post: Review: Getting Rid of the Silos at Advertising Week 2010

    Carolyn Everson
    What a week in NYC! Advertising Week seemed to be stronger than ever as thousands put up with the weather (rain after 3 months, seriously?) and participated morning, noon and night (and late night) to share, debate, present and innovate. It was the best we have had ever. Huge kudos to Matt Scheckner...
    on Mon, Oct 4 2010

  • Blog Post: Ad Week Reflections – Thank you “Stripes”

    Mark Young
    Little did I know that my most viewed video would be my Kinectimals demo .  But I guess being a co-star to a cute Siberian Tiger is my calling.  Heading into Advertising Week this year I was curious as to what the “theme” this year would be and I think I walked away thinking that Digital is...
    on Thu, Oct 7 2010
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