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Events
Advertising Week Europe starts on Monday – don’t miss out!
Posted
2 months ago
by
Donna Hindson - MSFT
“The Old Portal is Dead”– MSN’s Rob Bennett on New Content & New Experiences
Posted
over 1 year ago
by
Mel Carson - MSFT
Time To Get Creative in NYC…..For a WEEK!
Posted
over 1 year ago
by
Mel Carson - MSFT
Videos
The Media Network is Alive and Well
Posted
over 2 years ago
by
Zuzanna Gierlinska - MSFT
Mobile Social Next Big Teen Trend - Mimi Ito at Imagine 2011
Posted
over 2 years ago
by
Kaila Wyman - MSFT
New Year’s Revolutions: Five Megatrends for the Coming Year
Posted
over 2 years ago
by
Mark Kroese - MSFT
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Tagged Content List
Blog Post:
Video Interview: Doug Zanger from Advertising Week Social Club
Mel Carson - MSFT
We chatted to Doug Zanger last night about his army of bloggers and tweeters at this year’s event. Such a nice chap, we talk about who he’s looking forward to talking too, who’s in their social media club and what he’ll be wearing today. For more coverage from Advertising Week 2011, bookmark our microsite...
on
Tue, Oct 4 2011
Blog Post:
Quentin George from IPG Media Labs on Data & Technology - Advertising Week 2011
Mel Carson - MSFT
8 minutes is all you need with Quentin George to get a real handle on what’s important with regards to innovation and data in the advertising space. Following on from our post yesterday on his session on the CMO Desk , we spent some time asking him about the discussion, whether creativity is stifled...
on
Tue, Oct 4 2011
Blog Post:
IAB CEO Randall Rothenberg on MIXX and Storytelling - Advertising Week 2011
Mel Carson - MSFT
Randall Rothenberg took a few minutes out of the IAB MIXX conference to talk to us about this year’s theme of storytelling, his thoughts on how device ubiquity is impacting advertising and the way we market to consumers, where we’re headed with social, and a little tribute to our own Jaron Lanier about...
on
Wed, Oct 5 2011
Blog Post:
Video: Plan, Verify, Assess Impact - Cross Platform Analytics with Kate Sirkin from SMG - Advertising Week 2011
Mel Carson - MSFT
In this high-altitude conversation with Kate Sirki - Global Research Director at Starcom MediaVest Group , we talk about the three phases of effectively measuring cross-platform campaigns, how brands should be keeping up with the ever-changing nature of technology, and her thoughts on the most effective...
on
Wed, Oct 5 2011
Blog Post:
Microsoft Simplifies Digital Storytelling
Jennifer Creegan - MSFT
Wow, what a great couple of days it has been in NYC here at Advertising Week ! I always tell people that one of the best parts of my job is when I get to roll up my sleeves and interact with customers and other thought leaders, within and outside Microsoft. There has been no shortage of thought leadership...
on
Wed, Oct 5 2011
Blog Post:
Women in Marketing– Ad Week 2011
Kristin Ogdon - MSFT
A powerhouse panel of female executives addressed a packed crowd of Ad Week delegates in yesterday’s “Women & Marketing” session. The panel, led by moderator Susan Credle, CCO of Leo Burnett, addressed the state of marketing to women today. Are brands reaching women with relevant...
on
Fri, Oct 7 2011
Blog Post:
Mediavest's Jeff Rossi on Cross-Platform Marketing - #AdVision
Shelby Healy - MSFT
In our latest AdVision interview, Mel Carson interviews Jeff Rossi, VP Digital Group Director at MediaVest about keeping the audience engaged while marketing across multiple advertising platforms. "A lot of the problems are logistical on both sides," Rossi...
on
Wed, Dec 7 2011
Blog Post:
Brian Monahan on Media Evolution - #AdVision
Shelby Healy - MSFT
What does science fiction have to do with the evolution of media consumption? In this week's AdVision, we discuss how our hunger for multi-screen media consumption is transforming the way we digest our world. Brian Monahan EVP, Managing Partner, IPG Emerging Media...
on
Wed, Jan 4 2012
Blog Post:
Coca-Cola’s Jonathan Mildenhall on Advertising Innovation and #Creativity – #AdVision
Shelby Healy - MSFT
Growing up, I always knew I wanted to work in advertising. There was something so exciting and alluring about creating an ad that made people actually feel something. I had to be a part of that. I imagined myself creating one of those brilliant spots running during the Superbowl or being part of the...
on
Wed, Jan 25 2012
Blog Post:
MaryLee Sachs Examines the Effect of Digital Media on Marketing – #AdVision
Shelby Healy - MSFT
In our latest installation of AdVision, we chat with Marylee Sachs, author of The Changing MO of the CMO, about how our connections via social, digital and new media are changing the way marketers develop messaging strategies. In the interview, she covers topics such as the importance of analytics, authentic...
on
Thu, Feb 9 2012
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