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Events
Advertising Week Europe starts on Monday – don’t miss out!
Posted
2 months ago
by
Donna Hindson - MSFT
“The Old Portal is Dead”– MSN’s Rob Bennett on New Content & New Experiences
Posted
over 1 year ago
by
Mel Carson - MSFT
Time To Get Creative in NYC…..For a WEEK!
Posted
over 1 year ago
by
Mel Carson - MSFT
Videos
The Media Network is Alive and Well
Posted
over 2 years ago
by
Zuzanna Gierlinska - MSFT
Mobile Social Next Big Teen Trend - Mimi Ito at Imagine 2011
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over 2 years ago
by
Kaila Wyman - MSFT
New Year’s Revolutions: Five Megatrends for the Coming Year
Posted
over 2 years ago
by
Mark Kroese - MSFT
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Tagged Content List
Blog Post:
Review: Getting Rid of the Silos at Advertising Week 2010
Carolyn Everson
What a week in NYC! Advertising Week seemed to be stronger than ever as thousands put up with the weather (rain after 3 months, seriously?) and participated morning, noon and night (and late night) to share, debate, present and innovate. It was the best we have had ever. Huge kudos to Matt Scheckner...
on
Mon, Oct 4 2010
Blog Post:
Kinect-ing the dots at IAB Mixx and Advertising Week
Mark Kroese - MSFT
I love the fact that events like this year’s IAB Mixx and Advertising Week strive to bring clarity and focus to our increasingly complex and fragmented media landscape. This year’s event was no exception, addressing this complexity head on with the theme of Unbound: Everything Everywhere...
on
Wed, Oct 13 2010
Blog Post:
Video: Multi-Screen and What’s Next in Emerging Media from Microsoft Advertising
Mel Carson - MSFT
Enthralling video compiled from interviews and footage from our participation at Advertising Week. Experience multi-screen next-generation technology featuring live demos of Kinect for Xbox 360, Deep Zoom, Pivot, and Windows Phone 7. Learn how General Motors plans to launch the new Chevy Volt through...
on
Thu, Nov 4 2010
Blog Post:
Ad Vision: Kate Sirkin on Delivering Targeted Advertising Experiences
Shelby Healy - MSFT
Welcome back to your weekly installation of AdVision! This week, we’re shifting gears and getting industry perspective from another great event – Advertising Week 2011 . In this clip, Mel Carson takes a few minutes to discuss relevance in regard to campaign design with Kate Sirkin, Group...
on
Thu, Nov 10 2011
Blog Post:
Mediavest's Jeff Rossi on Cross-Platform Marketing - #AdVision
Shelby Healy - MSFT
In our latest AdVision interview, Mel Carson interviews Jeff Rossi, VP Digital Group Director at MediaVest about keeping the audience engaged while marketing across multiple advertising platforms. "A lot of the problems are logistical on both sides," Rossi...
on
Wed, Dec 7 2011
Blog Post:
Natasha Hritzuk on Online Consumer Behavior - AdVision
Shelby Healy - MSFT
Welcome to our latest installment of our AdVision series, where we interview the top minds in the advertising industry on topics ranging from analytical insights to where to find creative inspiration. In this week's segment, we interview Natasha Hritizuk, Director of Global Insights and Analytics...
on
Wed, Dec 21 2011
Blog Post:
Brian Monahan on Media Evolution - #AdVision
Shelby Healy - MSFT
What does science fiction have to do with the evolution of media consumption? In this week's AdVision, we discuss how our hunger for multi-screen media consumption is transforming the way we digest our world. Brian Monahan EVP, Managing Partner, IPG Emerging Media...
on
Wed, Jan 4 2012
Blog Post:
Microsoft Advertising Announces Chrysler as First Advertiser to Pilot Polymorphic Ads
Jennifer Creegan - MSFT
A busy week in Cannes never disappoints! It’s great to be state-side but as I look back at what we revealed, as well as looking at the road ahead, I am thrilled at what an extraordinary week it was. Frank Holland started out the week by unveiling our "Visionaries" video, sharing our view on advertising’s...
on
Mon, Jun 25 2012
Blog Post:
Can Your Idea Change the World? Applying Marketing Know-How to Get People to Take Action in the Non-Profit Space
Katie Palliser - MSFT
Smart lessons from some creative minds around using traditional marketing theories to drive non-profit giving. Host Tom Scott, Director, Global Brand & Innovation, from The Bill & Melinda Gates Foundation started the session by posing the question, “What would happen if aid organizations...
on
Tue, Oct 2 2012
Blog Post:
JWT Slays the Audience with Advertising Funeral
Tom Costello - MSFT
I had the distinct privilege yesterday morning to catch the Advertising Week funeral for advertising put on by the folks at JWT. These guys went all out with a real casket, live gospel choir, ushers consoling the bereaved and, of course, slow motion footage of white doves. It was hilarious. The...
on
Tue, Oct 2 2012
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