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Advertising Week Europe starts on Monday – don’t miss out!
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2 months ago
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Donna Hindson - MSFT
“The Old Portal is Dead”– MSN’s Rob Bennett on New Content & New Experiences
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over 1 year ago
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Mel Carson - MSFT
Time To Get Creative in NYC…..For a WEEK!
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over 1 year ago
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Mel Carson - MSFT
Videos
The Media Network is Alive and Well
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over 2 years ago
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Zuzanna Gierlinska - MSFT
Mobile Social Next Big Teen Trend - Mimi Ito at Imagine 2011
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over 2 years ago
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Kaila Wyman - MSFT
New Year’s Revolutions: Five Megatrends for the Coming Year
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over 2 years ago
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Mark Kroese - MSFT
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Tagged Content List
Blog Post:
Ask Dabitch from Adland.tv on Advertising Pop Culture - #AdVision
Shelby Healy - MSFT
We caught up with adland.tv 's Ask Dabitch at Advertising Week and talked about creativity, what's new and interesting in digital advertising and how it's an integral part of pop culture. "Adland.tv is an archive of all the commercials that I find and curate from all over the world... it's an important...
on
Fri, Dec 16 2011
Blog Post:
Natasha Hritzuk on Online Consumer Behavior - AdVision
Shelby Healy - MSFT
Welcome to our latest installment of our AdVision series, where we interview the top minds in the advertising industry on topics ranging from analytical insights to where to find creative inspiration. In this week's segment, we interview Natasha Hritizuk, Director of Global Insights and Analytics...
on
Wed, Dec 21 2011
Blog Post:
Brian Monahan on Media Evolution - #AdVision
Shelby Healy - MSFT
What does science fiction have to do with the evolution of media consumption? In this week's AdVision, we discuss how our hunger for multi-screen media consumption is transforming the way we digest our world. Brian Monahan EVP, Managing Partner, IPG Emerging Media...
on
Wed, Jan 4 2012
Blog Post:
#AdVision at #CES 2012: @WPP CEO Sir Martin Sorrell on Digital Advertising Budgets and Mobile
Shelby Healy - MSFT
In another world several years and several media plans ago, I was in advertising sales. I began my stint working at my college newspaper (remember those?) entering hand-written insertion orders and frantically leafing through the daily edition to see that my client’s investment appeared in print...
on
Thu, Jan 12 2012
Blog Post:
Maria Luisa Francoli of MPG on Connecting with Consumers – #AdVision
Shelby Healy - MSFT
In our latest AdVision installment, we talk to Maria Luisa Francoli, Global CEO of MPG about the importance of storytelling for brands and connecting with consumers across platforms. As a longtime Microsoft Advertising partner, Maria Luisa finds value with the relationship as Microsoft has been valuable...
on
Thu, Jan 19 2012
Blog Post:
Coca-Cola’s Jonathan Mildenhall on Advertising Innovation and #Creativity – #AdVision
Shelby Healy - MSFT
Growing up, I always knew I wanted to work in advertising. There was something so exciting and alluring about creating an ad that made people actually feel something. I had to be a part of that. I imagined myself creating one of those brilliant spots running during the Superbowl or being part of the...
on
Wed, Jan 25 2012
Blog Post:
David Sable from Y&R on Best Bets for 2012 – #AdVision
Shelby Healy - MSFT
In this edition of AdVison, our very own Mel Carson looks into the crystal ball with Y&R’s David Sable on what to expect for 2012. “Storytelling is getting much more important,” Sable said. With the increasing number of advertising channels entering the market so rapidly, advertisers...
on
Thu, Feb 2 2012
Blog Post:
MaryLee Sachs Examines the Effect of Digital Media on Marketing – #AdVision
Shelby Healy - MSFT
In our latest installation of AdVision, we chat with Marylee Sachs, author of The Changing MO of the CMO, about how our connections via social, digital and new media are changing the way marketers develop messaging strategies. In the interview, she covers topics such as the importance of analytics, authentic...
on
Thu, Feb 9 2012
Blog Post:
Cary Tilds from Mindshare on the 'Big Idea' and Technology – #AdVision
Shelby Healy - MSFT
It’s pretty common to assume that most campaigns start with one “big idea.” Picture the brainstorming session as it has transformed throughout the years: “We will have a paperboy stand on the street corner and yell ‘EXTRA!’ to attract attention to our special edition...
on
Wed, Feb 29 2012
Blog Post:
GroupM CEO Rob Norman on Xbox LIVE, Windows 8 and What’s Next – #AdVision
Shelby Healy - MSFT
Being CEO of any company requires a fair amount of looking into the crystal ball, pinpointing what will be the “next big thing” and forming lasting partnerships. GroupM CEO Rob Norman is no stranger to all of the above. As a long time partner with Microsoft Advertising, he has seen his fair share of...
on
Wed, Mar 7 2012
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