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Blog Post: Buckle Up For this Ride: Chevrolet’s Route 66 Fan-share Contest Puts Spotlight on Potential Super Bowl XLVI Spot!

Stephen Kim - MSFT

The open road means so much, to so many. To me, the thought of it brings back nostalgic memories of cross country trips with my family, road trips with friends to see bands play, and summer camping trips in our national parks. Chevrolet wanted people worldwide to celebrate and share experiences like...

on Thu, Dec 22 2011
Blog Post: Steve Ballmer’s Microsoft Speech at CES 2012

Mel Carson - MSFT

As my post explained on Friday , although this was Microsoft’s last keynote at the Consumer Electronics Show, we wanted to re-affirm Microsoft Advertising ’s commitment to continue partnering with advertisers and agencies at the event, and keep demonstrating that the consumer is absolutely...

on Mon, Jan 9 2012
Blog Post: 2011, A Game Changer for Xbox

Shawn McMichael - MSFT

The timing of the Consumer Electronics Show in early January always makes it a perfect place to reflect on the past year and consider what’s to come. As I read and listen to all the news from this year’s show , it reminds me just how much the Xbox platform and audience have grown. When we...

on Mon, Jan 9 2012
Blog Post: Observations from CES: Advertisers are Hungry for Help Telling Their Story

Frank Holland - MSFT

Having just returned from my first CES, I want to share some of my key observations from an advertising perspective. First and foremost, I was struck most by the incredible density of both brand clients and agency partners in attendance. Marketers and advertisers are hungry to understand how technology...

on Thu, Jan 12 2012
Blog Post: The Search for Incredible Comes to an End at Sundance Film Festival

David Pugh-Jones - MSFT

This week, amid the Hollywood glitz and glamour of Sundance, the world-renowned independent film festival in Park City, Utah, there is one incredible screening that I cannot wait to attend. A few months ago I announced the global launch of the ‘In Search of Incredible’ campaign that Intel...

on Thu, Jan 19 2012
Blog Post: Challenging Global Marketers and Agencies to be Storytellers and Win a trip to Cannes!

Richard Dunmall - MSFT

Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie awards season, we’re launching the Microsoft...

on Mon, Jan 30 2012
Blog Post: People Powered Stories - Moving Beyond the ‘Like’ with Social Advertising

Jennifer Creegan - MSFT

Today at Social Media Week in New York I introduced a new social advertising solution I am pretty excited about. We’re calling it People Powered Stories (PPS) ™. With it, advertisers can incorporate real peoples’ ratings and reviews about their products within a rich brand ad. The solution...

on Tue, Feb 14 2012
Blog Post: Announcing the Microsoft Advertising Story Award’s Global Judging Panel

Richard Dunmall - MSFT

As I wrote back in January , the Microsoft Advertising Story Awards challenge marketers to think about future innovation in advertising and promote their chosen brands and stories in inventive and forward looking ways. As submissions for MSA’s continue to pour in from all over the world,...

on Mon, Mar 5 2012
Blog Post: Microsoft, Yahoo! and AOL Advertising Partnership Fully Operational and Open for Business

Daniel Sheinberg - MSFT

Today I’m happy to announce that the partnership we announced this past November, between Microsoft, AOL and Yahoo! is now fully operational and open for business. Starting this week, the Microsoft Media Network, AOL’s Advertising.com and Yahoo! Network Plus are leveraging real-time bidding...

on Thu, Mar 15 2012
Blog Post: Introducing the New adCenter Training Hub

Christen Anderson - MSFT

Today, Microsoft Advertising launches its new adCenter Training Hub, where users will be able to move at their own pace with training segments that will help them increase their Microsoft adCenter knowledge. Below we have listed a few of the great benefits of this new training tool to help you get started...

on Mon, Apr 2 2012