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Events
Advertising Week Europe starts on Monday – don’t miss out!
Posted
2 months ago
by
Donna Hindson - MSFT
“The Old Portal is Dead”– MSN’s Rob Bennett on New Content & New Experiences
Posted
over 1 year ago
by
Mel Carson - MSFT
Time To Get Creative in NYC…..For a WEEK!
Posted
over 1 year ago
by
Mel Carson - MSFT
Videos
The Media Network is Alive and Well
Posted
over 2 years ago
by
Zuzanna Gierlinska - MSFT
Mobile Social Next Big Teen Trend - Mimi Ito at Imagine 2011
Posted
over 2 years ago
by
Kaila Wyman - MSFT
New Year’s Revolutions: Five Megatrends for the Coming Year
Posted
over 2 years ago
by
Mark Kroese - MSFT
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Tagged Content List
Blog Post:
New Year’s Revolutions: Five Megatrends for the Coming Year
Mark Kroese - MSFT
There’s a dizzying amount of change in the media and advertising space right now, and next year looks to be even more chaotic and exciting. To make some sense of it all, I’ve identified some megatrends, which I define as trends that are reaching critical mass, or shifting in some significant...
on
Thu, Dec 30 2010
Blog Post:
Online Research: Engaging Moms in a Multi-Screen World
Aurea Astro
Our multi-screen ecosystem is growing quickly, as is the rate of adoption of (and adaptation to) a multi-screen lifestyle. Today’s consumers – and in particular moms (or mums, if you're a reader from outside the US!) - interact with media at home, at work and everywhere in between...
on
Thu, Jan 6 2011
Blog Post:
Microsoft Ad Formats Have Potential to Cut Ad Production Time in Half
Jennifer Creegan - MSFT
To echo Carolyn’s post last week, my brand advertising team is very excited about the new creative opportunities that we are bringing to market for advertisers. In discussions I’ve had with CMOs, time and time again we hear them say that digital represents 10% of their spend but over 50%...
on
Tue, Jan 18 2011
Blog Post:
Digital Campaign Success: a Framework for Measurement
Aurea Astro
Communicating the Digital Landscape: A marketer’s guide to digital advertising has been getting quite a bit of traction in the Twitterverse recently. For those outside of the ReTweeting fan club, the report is an outcome-oriented exploration into digital advertising—what it is, its role in...
on
Wed, Jan 26 2011
Blog Post:
Brand Building Video Insight for Creative Advertisers
Aurea Astro
Do you have a creative edge and the ambition to move beyond traditional marketing? If so, our new Brand Building in the Digital Landscape series has been designed for you. The full panel discussion is now available for instant viewing or you can check out the below excerpts! Rich media opportunities...
on
Thu, Apr 7 2011
Blog Post:
Vertical Insights for Grocery, Fast Food and Consumer Electronics Marketers
Aurea Astro
How has the recession and growth of digital shaped our modern shopper’s purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings from our recent research into shopper purchasing...
on
Wed, May 4 2011
Blog Post:
Ad Vision: Kelly Bennett, VP of Interactive Marketing at Warner Bros – Cannes Lions 2011
Mel Carson - MSFT
Welcome to the 21st video in our Ad Vision series of interviews leading up to Cannes Lions 2011! We kick off our final 10 interviews with industry expert Kelly Bennett, VP of Interactive Marketing at Warner Brothers. We ask Kelly what he considers most exciting in our digital future, and the opprtunities...
on
Tue, Jun 7 2011
Blog Post:
The Microsoft Media Network and Microsoft Advertising Exchange: Part 1 of 3
Eric Dahlberg - MSFT
Do ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously...
on
Wed, Jun 15 2011
Blog Post:
New UK Campaign Launch - MSN "Travel Tip Off" with Capital One
Leena Shah - MSFT
At Microsoft Advertising we strive to offer the newest and most creative tools and techniques, allowing marketers to explore news ways of engaging customers. This week we’ve launched a campaign that does just that. Capital One’s 'Credit Made Clearer' campaign is about educating consumers...
on
Wed, Aug 10 2011
Blog Post:
Microsoft Advertising’s Approach to Channel Partners
Eric Dahlberg - MSFT
In recent weeks we’ve received a lot of inquiries from advertisers, agencies, and other partners about our approach to working with third parties who resell our inventory (who we call channel partners). I referenced the topic in a three - part post back in June, but in the wake of our recent partnership...
on
Thu, Dec 15 2011
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