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Blog Post: Online Research: Engaging Moms in a Multi-Screen World

Aurea Astro

Our multi-screen ecosystem is growing quickly, as is the rate of adoption of (and adaptation to) a multi-screen lifestyle. Today’s consumers – and in particular moms (or mums, if you're a reader from outside the US!) - interact with media at home, at work and everywhere in between...

on Thu, Jan 6 2011
Blog Post: How Close Are We To The Data Economy?

Zuzanna Gierlinska - MSFT

Last week ExchangeWire ran their 2 nd industry event, The Data Economy at the Young Vic Theatre in London. The focus of the day was to shed some much needed light on how we drive towards a data economy, and we all listened keenly for guidance on how best to untangle the value data holds. Here are...

on Tue, Mar 8 2011
Blog Post: Boomers Game as Much as Teens - Jeffery Cole on Boomer Insights at Transformation 2011

Kaila Wyman - MSFT

To finish off the day at Transformation 2011 , we found out almost everything you need to know about Boomers from Jeffery Cole, Director, Center for the Digital Future at USC. Jeffery spent the last year researching teenagers and as he started looking at their parents, realized that Boomers (people born...

on Tue, Mar 8 2011
Blog Post: Brand Building Video Insight for Creative Advertisers

Aurea Astro

Do you have a creative edge and the ambition to move beyond traditional marketing? If so, our new Brand Building in the Digital Landscape series has been designed for you. The full panel discussion is now available for instant viewing or you can check out the below excerpts! Rich media opportunities...

on Thu, Apr 7 2011
Blog Post: Don’t Miss the Target Online

Laurent Delaporte - MSFT

Yesterday M&M Global published an article I wrote entitled ‘Don’t Miss the Target Online’ about the growing importance of online targeting as the global media landscape becomes ever more complex and fragmented. In the article, I compared an offline example of how the changing demographics...

on Fri, Apr 15 2011
Blog Post: Vertical Insights for Grocery, Fast Food and Consumer Electronics Marketers

Aurea Astro

How has the recession and growth of digital shaped our modern shopper’s purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings from our recent research into shopper purchasing...

on Wed, May 4 2011
Blog Post: In an Online World How Valuable is the Offline Consumer?

Becky Sage - MSFT

The ability to target consumers online based on myriad attributes is commonplace in today’s digital marketplace. There is much to be gleaned about a consumer based on the habits they exhibit online – I’ll use myself as an example. Based on my cookie data, an online marketer would know...

on Fri, Aug 5 2011
Blog Post: Microsoft Advertising’s Approach to Channel Partners

Eric Dahlberg - MSFT

In recent weeks we’ve received a lot of inquiries from advertisers, agencies, and other partners about our approach to working with third parties who resell our inventory (who we call channel partners). I referenced the topic in a three - part post back in June, but in the wake of our recent partnership...

on Thu, Dec 15 2011
Blog Post: AdChoices Icon Implemented in European Markets

Lori Goode - MSFT

There’s no doubt you are aware of various global industry-led initiatives around online privacy and self-regulation for Online Behavioural Advertising (OBA), which includes the implementation of the AdChoices icon. The AdChoices icon is used across ads that are behaviourally targeted, or that are collecting...

on Tue, Apr 10 2012
Blog Post: Making Behavioral Targeting Fashionable for Direct Response Conscious Advertisers

Heather Rutkowski - MSFT

My name is Heather Rutkowski and I believe that Behavioral Targeting should be a key ingredient in the marketing plan of every DR focused advertiser. If you think I’m crazy, I would encourage you to read this blog post. At Microsoft Advertising, we have one of the best Behavioral Targeting platforms...

on Wed, Jul 25 2012