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How fragrant Tulips and Armin van Buuren could be your Brand’s Ticket to Success in the Digital Future
27 days ago
Andy Hart - MSFT
Windows 8.1 and Outlook.com Ad Inventory Coming to the Microsoft Advertising Exchange
28 days ago
Esco Strong - MSFT
A View Into Tomorrow at Bing Ads Next
1 month ago
Stephen Sirich - MSFT
The Media Network is Alive and Well
over 2 years ago
Zuzanna Gierlinska - MSFT
Mobile Social Next Big Teen Trend - Mimi Ito at Imagine 2011
over 2 years ago
Kaila Wyman - MSFT
New Year’s Revolutions: Five Megatrends for the Coming Year
over 2 years ago
Mark Kroese - MSFT
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Tagged Content List
Sneak Peek: Microsoft Showcasing Experiences That Go Beyond at Cannes Lions International Festival of Creativity
Frank Holland - MSFT
The following was originally published on The Official Microsoft Blog . Over seven days in June each year, the advertising industry comes together at the Cannes Lions International Festival of Creativity to learn from the best and celebrate work that is changing the marketing landscape. Celebrating...
Thu, Jun 13 2013
OMD and Walkers Run Mighty Campaign on MSN UK
Walkers Mighty Lights is the third brand in an exciting new kids’ range from Walkers following the successful launch of Walkers Baked Stars & Walkers Baked Hoops and Crosses. Walkers Mighty Lights are crunchy ridged crisps with 30% less fat than standard potato crisps on average and offer parents...
Fri, Aug 16 2013
Microsoft Brings Diverse Perspectives to Advertising Week
Keith Lorizio - MSFT
It’s no doubt that Advertising Week , now in its 10th year, will be more dynamic and engaging than ever before. The energy and diverse perspectives that Microsoft is bringing to New York City will certainly make it our best Advertising Week yet! During the course of the week, I hope you’ll...
Thu, Sep 19 2013
Microsoft, AOL and Yahoo! Announce Joint Agreement on Programmatic Direct Inventory
Daniel Sheinberg - MSFT
Today, at Advertising Week here in New York, we are thrilled to come together with Yahoo! and AOL to announce a joint agreement to use a common set of APIs for programmatic direct digital advertising sales. This announcement declares the companies’ mutual commitment to sell our respective premium...
Tue, Sep 24 2013
Millennials Take Center Stage at Advertising Week
Stephen Kim - MSFT
Looking at the state of the media business today, one has to marvel at a fundamental and troubling contradiction: we all know that consumers are evolving in rapid and dramatic ways . . . and yet we’re doing a terrible job keeping pace with that change as an industry, specifically in whom we recruit...
Wed, Sep 25 2013
New Microsoft Study: How Advertisers Can Take Advantage of Future Consumer Trends Today
Natasha Hritzuk - MSFT
As we wrap up the 10 th Anniversary of Advertising Week in New York, I’m excited to provide an update on our Consumer Decision Journey research . For this installment of our ongoing journey work, we focused on understanding consumer decision-making along the retail path to purchase, and also uncovered...
Thu, Sep 26 2013
Introducing “Bing Offers Card-Linked” – the New Generation of Local Deals Experiences
Erik Jorgensen - MSFT
We know how much consumers love to find great deals and save at their favorite local hangouts. To help consumers easily discover, filter and search for the best deals closest to them, we launched Bing Offers across the US, which consolidated local deals from a large number of deal providers . Since...
Mon, Oct 7 2013
Windows 8.1 Brings New Benefits to Advertisers
Greg Nelson - MSFT
Improvements to ads in apps include audience data, better targeting options, consumer experiences and integration with Bing. Last October at Advertising Week, we held a “coming out party” for the advertising opportunities available in Windows 8 – what we call ads in apps. Windows...
Thu, Oct 17 2013
What advertising ID Means for Developers who use Microsoft Advertising’s 8.1 GA SDK
Chris Ponath - MSFT
You might have seen earlier today that our partners in Windows disclosed the advertising ID for Windows 8.1 Store apps, which provides a unique device identifier that can be used to improve the quality, frequency and relevance of advertisements displayed within their apps. We believe that the advertising...
Wed, Oct 23 2013
The Consumers Behind Big Data
Rick Chavez - MSFT
Today I’m speaking at ad:tech in the Javitz Center in New York City. I’m delighted to share the stage with so many smart and adept marketers at a time of profound change in our industry. Before I hit the stage, I thought I’d share a quick preview. My remarks will center on this fundamental...
Wed, Nov 6 2013
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