Multi-screen consumers are changing the rules for advertising in Europe, disrupting the traditional purchase funnel and creating new opportunities for campaigns that embrace multi-screen advertising solutions. Not only are multi-screen consumers more valuable, but the media multiplier effect can also...

As I get ready to step on stage at this year’s Mobile Marketing Forum in Los Angeles, I can’t help but think of consumers – or more specifically, the changing consumer behaviors that are unique to the mobile medium and how this affects everything we do. Achieving Scale With the...

With holiday decorations going up earlier each year, and Black Friday and Cyber Monday behind us, it can be tempting to think that the peak of the shopping season has passed. However, I wanted to take a moment to share some findings with our partners and friends that clearly indicate that shopping behaviors...

Our multi-screen ecosystem is growing quickly, as is the rate of adoption of (and adaptation to) a multi-screen lifestyle. Today’s consumers – and in particular moms (or mums, if you're a reader from outside the US!) - interact with media at home, at work and everywhere in between...

Following the conversations we have with our partners and clients, we know that the wealth of online social media and communication channels can be tricky terrain for advertisers to navigate, particularly when trying to measure the types of brand conversations taking place and how and when they impact...

The media network has taken a battering of late, but what’s new. Since their inception networks have had the finger pointed at them for their cowboy tactics, high margins, cookie bombing, dogey inventory… you’ve read the stories. Now it’s the advent of new technologies and trading...

Spring is here, the sun is out (for a while at least) and summer is fast approaching. The Royal Wedding is just around the corner and thousands are counting down the days to the extra bank holiday. Whilst the majority of the UK enjoys staying in the country, many will enjoy taking the opportunity to...

How has the recession and growth of digital shaped our modern shopper’s purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings from our recent research into shopper purchasing...

Amidst the attacks on communities, businesses, properties and houses, one of the key characteristics of the recent rioting in the UK was looting – Theft, on a grand scale. Another key characteristic was the socio-economic profile of those taking part in the looting - Young people, some perhaps...

As described by Dennis Buchheim recently, several of our Microsoft Advertising team members will be attending the Ad Trading Summit (ATS) tomorrow in London. As Dennis noted, “The growth of Ad Exchanges and RTB has redefined display advertising as we know it. The industry is experiencing increasing...