The news about the Facebook and Nielsen Online partnership have already hit the press, but I wanted to share with you some interesting stats about the Facebook user base and what it might mean for advertisers, from the Facebook: Knowing is Better session at AdWeek: Of 300 million users, 50% come...

Today's session with MSFT CVP Scott Howe and Mike Benson, VP of Marketing for ABC's Entertainment Group addressed the future of digital marketing and highlighted Mike Benson's ABC digital marketing campaign with FlashForward. FlashForward is in ABC's Fall lineup and will premiere Thursday...

I must admit I feel a little dumb right now. Nothing that a few cocktails tonight won’t cure, but still a little sheepish. Why? Well you know how you’re always told to never judge a book by its cover, always give someone the benefit of the doubt, wait and listen before forming an opinion...

Today at Advertising Week 2009, Robin Domeniconi , Vice President of US Sales for Microsoft Advertising, will unveil a proof-of-concept prototype business tool, “code-named LookingGlass,” that lets companies listen to, participate in, and analyze social media. We chatted to Jamey Tisdale...

Today, I had the opportunity to sit in and listen to a presentation given to AWNY (Advertising Women of New York) by Rosemarie Ryan from JWT. I knew the topic was Bing, but was not quite sure what to expect. Rosemarie gave us her (agency) perspective on the launch of Bing which was interesting given...

Social media seems to be the talk of conference this year. Everyone knows it's important and everyone is not quite sure how it should be integrated into the marketing mix in the best way. Following this morning's announcement of LookingGlass, Robin Domeniconi of Microsoft Advertising interviewed...

"American Idol" has finally met its future "Mad Men" (and two women in this case). Four lucky winners were announced a few hours ago at the New York Times building where a panel of respected judges watched ad pitches from eight finalists. First of all, I should describe what the...

Microsoft Advertising’s VP of US Sales, Robin Domeniconi, presents Social Networking 2.0: Brands Get Into the Game at AdWeek 09. She’s joined on stage by Erin Matts from OMD and Microsoft Windows social media chief, Marty Collins, for discussion about what brands should be thinking about when engaging...

At the IAB MIXX in-game advertising session, Don Reilley picked the brain of Dario Raciti, Director of Ignition Factory at OMD. Dario shared that Nissan had seen a large lift in brand recognition – a direct result of in-game advertising. What was core to this campaign was that Nissan leveraged the lifecycle...

You may remember I interviewed Darren last month about his presentation at OMMA Global in New York. Well we’ve managed to get our hands on the video of his session. Entitled "Harnessing New Digital Tools to Fuel Your Marketing Plans", the 24 minute presentation takes the audience through how...