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Events
Advertising Week Europe starts on Monday – don’t miss out!
Posted
2 months ago
by
Donna Hindson - MSFT
“The Old Portal is Dead”– MSN’s Rob Bennett on New Content & New Experiences
Posted
over 1 year ago
by
Mel Carson - MSFT
Time To Get Creative in NYC…..For a WEEK!
Posted
over 1 year ago
by
Mel Carson - MSFT
Videos
The Media Network is Alive and Well
Posted
over 2 years ago
by
Zuzanna Gierlinska - MSFT
Mobile Social Next Big Teen Trend - Mimi Ito at Imagine 2011
Posted
over 2 years ago
by
Kaila Wyman - MSFT
New Year’s Revolutions: Five Megatrends for the Coming Year
Posted
over 2 years ago
by
Mark Kroese - MSFT
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Tagged Content List
Blog Post:
AdWeek 2010: Defining Value and Driving Conversations on the Facebook Frontier
Kelly Jones - MSFT
If there was any doubt that Facebook is the darling of the industry right now, it was eliminated at the ‘Marketing That Connects’ AdWeek session on Tuesday afternoon. Despite one tough question from the audience about customer service and a snarky comment about the so-called Facebook movie...
on
Wed, Sep 29 2010
Blog Post:
Doing Deals with Devil: AOL’s Content Play at AdWeek 2010
Kelly Jones - MSFT
William Ziff-Levine, Principal and Co-Founder of D&MC, kicked off AOL’s “Content, so what?” session with a reminder about what consumers are really doing with their time online. According to two recent D&MC and Nielsen studies , 53% of consumers’ time is spent with content...
on
Thu, Sep 30 2010
Blog Post:
Video: Interview - Charles Johnson on Microsoft Mobile Advertising & Windows Phone 7
Mel Carson - MSFT
Charles Johnson leads the mobile team at Microsoft Advertising and they recently announced the Windows Phone 7 Advertising SDK and a solution for app developers and publishers . We got to chat after his presentation at our seminar on the Future of Digital Marketing at Advertising Week here in NYC. Do...
on
Thu, Sep 30 2010
Blog Post:
Blake Mycoskie from TOMS Shoes interviewed at Ad Week 2010
Mel Carson - MSFT
Founder and Chief Shoe Giver of TOMS Shoes, Blake Mycoskie, spent 5 minutes with Kelley Myers after the session he spoke at on maximising engagement through multi-screens . You can also click through to our advertising site to read about the TOMS Shoes digital campaign in detail. Do remember to...
on
Fri, Oct 1 2010
Blog Post:
Stephen Kim on Digital Creativity at Advertising Week 2010
Mel Carson - MSFT
Stephen, who runs the Global Creative Solutions team at Microsoft Advertising , took time out to chat with me after his session on the Future of Digital Marketing here at Advertising Week. He talks about his team, how they’re helping brands connect with consumers in innovative ways, the importance of...
on
Fri, Oct 1 2010
Blog Post:
Navigating the Future of Digital Marketing Video–Advertising Week 2010
Mel Carson - MSFT
Mark Young gave out his email address on Wednesday at our session at Ad Week on the Future of Digital Marketing . He’s been inundated with requests for video of the session to share, so here it is in its entirety. There are also interviews with Stephen Kim and Charles Johnson and demos of Kinectimals...
on
Fri, Oct 1 2010
Blog Post:
Advertising Week 2010 Video Highlights from Microsoft
Mel Carson - MSFT
Well that’s it for another year here at Advertising Week in New York. Big thanks to our army of of bloggers who have been out and about bringing you digital news and insight from the Big Apple. We’ve posted a list of links below just in case you missed some of their fabulous writing. You can see hundreds...
on
Fri, Oct 1 2010
Blog Post:
Ad Week Reflections – Thank you “Stripes”
Mark Young
Little did I know that my most viewed video would be my Kinectimals demo . But I guess being a co-star to a cute Siberian Tiger is my calling. Heading into Advertising Week this year I was curious as to what the “theme” this year would be and I think I walked away thinking that Digital is...
on
Thu, Oct 7 2010
Blog Post:
Video: Plan, Verify, Assess Impact - Cross Platform Analytics with Kate Sirkin from SMG - Advertising Week 2011
Mel Carson - MSFT
In this high-altitude conversation with Kate Sirki - Global Research Director at Starcom MediaVest Group , we talk about the three phases of effectively measuring cross-platform campaigns, how brands should be keeping up with the ever-changing nature of technology, and her thoughts on the most effective...
on
Wed, Oct 5 2011
Blog Post:
Ask Dabitch from Adland.tv on Advertising Pop Culture - #AdVision
Shelby Healy - MSFT
We caught up with adland.tv 's Ask Dabitch at Advertising Week and talked about creativity, what's new and interesting in digital advertising and how it's an integral part of pop culture. "Adland.tv is an archive of all the commercials that I find and curate from all over the world... it's an important...
on
Fri, Dec 16 2011
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