Today, I presented an exciting new study at Ad Week in New York that takes a fresh look at the consumer purchase journey. Over the years, we’ve spent a lot of time tracking how shoppers journey from the research phase through to post-purchase. But there’s been less focus on uncovering why...

One of our favorite industry reporters, Fast Company’s Danielle Sacks went one-on-one with Publicis Groupe Chairman & CEO, Maurice Levy, about risk-taking, the industry’s move to digital marketing, and his big bets. Here’s what he had to share. How Levy Approaches Risk ...

Life is like a box of chocolates, you never know what you’re going to get. I hadn’t heard that in a while, but the phrase came to mind when I read Saatchi & Saatchi’s Advertising Week session description. It was one of those highly eclectic group of speakers coming together under...

What a week! We’ve had a wonderful time learning, sharing stories and meeting new faces from the advertising world. A heartfelt thanks to our blogging team who delivered all of the action of the field to your screens. You can see all of the coverage in the...

A powerhouse panel of female executives addressed a packed crowd of Ad Week delegates in yesterday’s “Women & Marketing” session. The panel, led by moderator Susan Credle, CCO of Leo Burnett, addressed the state of marketing to women today. Are brands reaching women with relevant...

MicroStrategy’s Chief Evangelist and SVP of Social iCommerce Karl-Heinz Land started off their “Holy Grail of Marketing” session by addressing what he meant by: “Is the end of advertising as we know it near?” Assuaging all fears that advertising itself was nearing its end (to the relief of all involved...

We interviewed Jen Brown, site director of Today.com, at Advertising Week and learned a bit about the magic behind one of television’s most popular morning programs. With a robust population of five million daily viewers tuning in from 7 to 11 each morning...

We caught up with adland.tv 's Ask Dabitch at Advertising Week and talked about creativity, what's new and interesting in digital advertising and how it's an integral part of pop culture. "Adland.tv is an archive of all the commercials that I find and curate from all over the world... it's an important...

Welcome to our latest installment of our AdVision series, where we interview the top minds in the advertising industry on topics ranging from analytical insights to where to find creative inspiration. In this week's segment, we interview Natasha Hritizuk, Director of Global Insights and Analytics...

What does science fiction have to do with the evolution of media consumption? In this week's AdVision, we discuss how our hunger for multi-screen media consumption is transforming the way we digest our world. Brian Monahan EVP, Managing Partner, IPG Emerging Media...