If you’ve been following our posts on reporting, you’ve now seen an overview of the various reporting types and learned more about the standard reports available to all Media Console users. As you learn more about reporting and the needs of your business, you may decide that you need a report...

Just a few months ago, I was working at a large digital agency managing clients’ advertising campaigns. I had experience using Atlas Media Console and the Import Tool, but didn’t realize at the time that there was so much more for me to learn. Having joined the Atlas family in December 2010...

This is part 2 of our guest post from from Geoffrey Katz from Razorfish, New York. Geoffrey has over ten years of digital marketing experience with expertise in ad serving technologies. He has worked at Razorfish’s flagship New York office since 2007 as the Director of Advertising services, leading...

We’re thrilled to announce that as of yesterday, April 25th 2011, Atlas offers certified Conversion, Click, Action and Impression data four (4) times each business day in MyReports. We understand that decisions need to be made quickly, and that Atlas clients around the globe need updated data...

In addition to running its well-known and successful online job site, Monster.com, Monster also helps its clients to place ads containing job listings across other sites via the Monster Career Ad Network product. And while it has long been clear that the Career Ad Network drives job seekers to its clients’...

At Atlas, we have fielded questions from clients for years about how Atlas and web analytics tools, such as Omniture and Webtrends, work together. Web analytic technologies, once tools of the IT department for maintaining websites, are essential for marketing teams to effectively plan and execute their...

I’ve been in online media for over 10 years and since then have had to learn many tools. In the last 5 years alone I’ve learned adCenter, the Ad Intelligence plug-in and more recently the Atlas Media Console, Atlas Import tool and much more. I joined the Atlas Learning and Development team...

It’s with great excitement that Atlas officially launched Audience Messaging at the beginning of December. Audience Messaging is a brand new solution in the Media Console that enables real-time decision-making to deliver the most relevant messages to your audience. Over the past year, we’ve been working...

Advertisers have long acknowledged that messaging resonates differently across regions, and often put great care into how and where their inventory is served. For example, offers and promotions may be localized to specific countries, states and DMAs. Economic and social factors also play a part in how...

Day and Night A new dawn is trying to break in the world of online banner advertising. That dawn will bring a bright light of transparency for advertisers when the new types of ad verification finally become a reality. But a stubborn cloak of darkness just won’t let go of the night. And for...