Life moves pretty fast when you spend most of your waking hours at work. If you don’t stop and look around once in a while, you could miss what’s really important to you (Bueller, 1986). Thank goodness for time saving efficient technologies and programs! Well great news! Atlas launched...

We’ve been reimagining search campaign management, and the new Atlas Search is finally here and available for all Atlas clients! EFFICIENCY We set out to build a tool that was: Easy to learn, Easy to use, and Saved valuable time and resources The Atlas Search Desktop Tool...

Atlas Media Add-in was introduced a few months back and so far the response that I've received is that it's been a great tool and time-saver in many ways. While the Media Add-in can perform more functions than what currently exists in the Atlas Import Tool, don't fret! The Atlas Import Tool will still...

A few months ago, we launched the AdChoices program in the Atlas Media Console, giving advertisers and agencies an easy way to provide enhanced in-ad notice to consumers according to the Self-Regulatory Guidelines for Online Behavioral Advertising (OBA). The goal of the AdChoices program is to ultimately...

Rich media has long been an area of innovation in our industry, both creatively and technically. Now one of the oldest (!) point solutions, the newness of emerging formats never seems to slow. The evidence of that continued growth shows up in the most recent success of the IAB Rising Stars solutions...

To be honest, I looked forward to taking a quiz about as much as I looked forward to a root canal. However, I have to admit that the information I was quizzed about was the stuff that stuck. Just like eating my broccoli, testing my knowledge was good for me and good for learning. That’s why...

Advertisers have long acknowledged that messaging resonates differently across regions, and often put great care into how and where their inventory is served. For example, offers and promotions may be localized to specific countries, states and DMAs. Economic and social factors also play a part in how...

Digital advertising measurement has undergone a renaissance in recent years with growing adoption of alternative models of attribution beyond the Last Ad standard. To many marketers, it is a fallacy that the last engagement prior to conversion should be awarded full credit as it overlooks the influence...

Social networking continues to capture an increasing share of online users’ time, redefining how people interact with their personal social circles and brands in both online and offline environments. Facebook leads as the driving force behind this shift in consumer behavior accounting for the largest...

You’ve heard the popular saying a million times; if you want it done faster and better, do it yourself. That’s why we’re elated to introduce you to an Excel Macro we’ve been using for years, but just now polished it up nice and shiny for you to use! Introducing *drumroll please...