We’ve been reimagining search campaign management, and the new Atlas Search is finally here and available for all Atlas clients! EFFICIENCY We set out to build a tool that was: Easy to learn, Easy to use, and Saved valuable time and resources The Atlas Search Desktop Tool...

Atlas Media Add-in was introduced a few months back and so far the response that I've received is that it's been a great tool and time-saver in many ways. While the Media Add-in can perform more functions than what currently exists in the Atlas Import Tool, don't fret! The Atlas Import Tool will still...

Rich media has long been an area of innovation in our industry, both creatively and technically. Now one of the oldest (!) point solutions, the newness of emerging formats never seems to slow. The evidence of that continued growth shows up in the most recent success of the IAB Rising Stars solutions...

How much time do you spend pulling campaign reports, formatting them, and sharing them with your stakeholders? And how many data sources do you have to include? How quickly can you make time-sensitive creative or media optimization decisions for live campaigns? If you’re like many agency and...

I’m happy to announce that Atlas is an approved ad tracking provider on Facebook. This means that advertisers who use Atlas can independently track the delivery and measure the performance of the ads they place on Facebook. Specifically, Atlas advertisers can measure impressions, clicks,...

Social networking continues to capture an increasing share of online users’ time, redefining how people interact with their personal social circles and brands in both online and offline environments. Facebook leads as the driving force behind this shift in consumer behavior accounting for the largest...

Pop quiz: What do the following iconic buildings have in common with Atlas Client Center? You can now learn in the native languages spoken in and around these amazing wonders of the modern world: Atlas Media Console learning has gone global. Atlas core skills courses have been localized into...

You’ve heard the popular saying a million times; if you want it done faster and better, do it yourself. That’s why we’re elated to introduce you to an Excel Macro we’ve been using for years, but just now polished it up nice and shiny for you to use! Introducing *drumroll please...

By now, you might’ve heard the news that Facebook and Microsoft have announced a definitive agreement for Facebook to buy the Atlas business. If you haven’t heard, you can read more on Facebook’s blog here , and read more from Microsoft here and here . The Atlas team is excited about...

We’re happy to report that Atlas is now officially part of Facebook! After we announced that Microsoft reached a definitive agreement for Facebook to buy the Atlas business, the Atlas team had the opportunity to meet with customers and partners across the globe to gather initial feedback on...