Advertisers have long acknowledged that messaging resonates differently across regions, and often put great care into how and where their inventory is served. For example, offers and promotions may be localized to specific countries, states and DMAs. Economic and social factors also play a part in how...

Social networking continues to capture an increasing share of online users’ time, redefining how people interact with their personal social circles and brands in both online and offline environments. Facebook leads as the driving force behind this shift in consumer behavior accounting for the largest...

In our previous post Atlas Gets Social , we discussed the benefits of harnessing social display as a new measurable channel, providing unprecedented insights into Facebook’s reach, overlap, and synergy as well as its place in attribution. These metrics are wholly accommodated by a suite of Advanced...

Pop quiz: What do the following iconic buildings have in common with Atlas Client Center? You can now learn in the native languages spoken in and around these amazing wonders of the modern world: Atlas Media Console learning has gone global. Atlas core skills courses have been localized into...

You’ve heard the popular saying a million times; if you want it done faster and better, do it yourself. That’s why we’re elated to introduce you to an Excel Macro we’ve been using for years, but just now polished it up nice and shiny for you to use! Introducing *drumroll please...

Day and Night A new dawn is trying to break in the world of online banner advertising. That dawn will bring a bright light of transparency for advertisers when the new types of ad verification finally become a reality. But a stubborn cloak of darkness just won’t let go of the night. And for...

Earlier today, Facebook and Microsoft announced a definitive agreement in which Facebook has agreed to acquire the Atlas Advertiser suite . This agreement will strengthen our existing partnership and also includes a long-term strategic commercial relationship. Having been deeply involved in this deal...

You may have heard today that Microsoft announced its intent to sell the Atlas Advertiser Suite to Facebook . Our reasons for wanting to sell Atlas are really pretty simple: the time was right; the agreement allows us to focus more aggressively on the evolving vision we have our digital advertising...

By now, you might’ve heard the news that Facebook and Microsoft have announced a definitive agreement for Facebook to buy the Atlas business. If you haven’t heard, you can read more on Facebook’s blog here , and read more from Microsoft here and here . The Atlas team is excited about...

We’re happy to report that Atlas is now officially part of Facebook! After we announced that Microsoft reached a definitive agreement for Facebook to buy the Atlas business, the Atlas team had the opportunity to meet with customers and partners across the globe to gather initial feedback on...